Aspect Asia™

Taking your business into Asia

Asia offers companies a highly lucrative market that should not be ignored for several reasons. First, Asia's population of 3.5 billion people represents about 60% of the world total. In addition, Asia is becoming increasingly wealthy. Average economic growth rates over the last 40 years have been in the region of 10% per annum for most Asian countries. Per capita incomes in many areas now match those of Europe.

Secondly, the Asian internet market is huge and growing faster than any other region. Over 390 million people are now online across Asia, by far the biggest internet zone, yet this figure represents less than 11% of the regional population. The potential growth over the next decade is set to make Asian languages the dominant communication mediums online. The European markets are also big but not, even collectively, in Asia’s league. Moreover, while the English language markets are fairly wealthy, they are also mature, with little room for significant growth.

Asian countries remain some of the most advanced and innovative in the telecommunications and Internet industry worldwide. South Korea boasts a major proportion of the country using broadband, making this non-English speaking country one of the top 5 highest users of the Internet in raw numbers. Korean customers share with the Japanese fast uptake of new technology and the gadgetry of telecommunications.

Gaining a early foothold in this market may seem like quite a challenge, yet is simply a matter of providing your product information in a local language and make it easy for the Asian buyers to find you. However, there is a complicated technical process involved in this, which requires unique skills and local knowledge to get it right. Just translating an existing site will not work.

The standard Aspect Asia™ package is based on a three language platform for the English, Chinese and Japanese language markets. Each of the three sites are built on separate regional domains, which are optimised for local search preferences. This approach instantly positions your business across more than 70% of Asia.

Other languages can be added on to the package to gain even greater exposure.

At Aspect7, we take away all the problems and deliver an effective multilingual web platform that you can use as a marketing tool to gain Asian market penetration on a massive scale.

Please contact us today to find out how we can help your business to grow.