Internet marketing across Europe by Aspect7

Aspect Europe™

Taking your business into the EU

The European market is huge, accounting for roughly 40% of the world economy. The overall EU economy is expected to continue its growth, with the pace accelerating as Eastern Europe becomes more competitive. Due to its size, purchasing power and proximity to the UK, it is too important to ignore.

With the removal of more and more barriers, the EU market is opening up and is full of largely untapped potential. So it's hardly surprising that an increasing number of businesses are recognising the considerable benefits of having local marketing solutions in order to maximise that potential.

The internet is the perfect vehicle for reaching the European audience, allowing an organisation to deliver the visual, the informative and the emotional aspects of their business to a new audience across the entire continent. Unlike any other communications or marketing media, a web site is the one place where the entire identity of a company is conveyed in a matter of seconds, with only a few mouse clicks.

Although the internet may indeed be a global community it does not erase cultural and linguistic barriers, in many cases it can actually magnify them. Issues of design, presentation and copy that appeal to one culture may not necessarily appeal to others.

A multilingual web site shows that you are thinking about your customers. As with all businesses, if customers think you care, they are far more likely to deal with you. For many cultures there is an issue of trust when it comes to buying online. Offering information to buyers in their own language makes them feel more secure about your product and your company.

The standard Aspect Europe™ package is based on a three language platform for the English, French and German language markets. Each of the three sites are built on separate regional domains, which are optimised for local search preferences. This approach instantly positions your business across 52% of the EU.

Other languages can be added on to the package to gain greater exposure.