Translate
your potential
Marketing
for overseas tourists
26 million
tourists visit the UK each year, with over 21 million coming
from mainland Europe. Even though a reasonable proportion
of these tourists will have an understanding of conversational
English, only a small percentage of them are fluent enough
to feel completely at ease in an English language environment.
When conducting research,
99% of foreign tourists will search the internet in their
own native language; they will then prefer to fly with their
own national airlines, stay in hotels that have multilingual
desk staff and will enjoy the tourist attractions more where
guide books are supplied in their native language.
It is a documented fact
that foreign tourists are four times more likely to buy
books and souvenir brochures if they are written in their
native tongue, and will enjoy an experience more if venue
information is presented to them in their own language.
Foreign tourists, presented with interesting and informative
material, written in their own language, feel more welcome
and more valued. This enhanced experience generates a higher
customer satisfaction level amongst foreign tourists who
are then more than willing to recommend the hotel, attraction
or venue to others on their return.
A multilingual souvenir
guide or information booklet becomes a marketing tool when
passed on to friends and family in different countries.
This increases awareness of the venue to the new reader,
who may then wish to visit that attraction / hotel when
they come to the UK.
The marketing exercise
can be made to be self funding through the additional sales
revenues generated; the only risk is ensuring good quality
translations are incorporated at all stages or brand integrity
may be compromised.
Multilingual
marketing for tourism:
•
Increases internet visits from prospective tourists
• More guidebooks / souvenirs are sold
• Enhances the experience for the visitor
• More endorsements / recommendations to friends and
relatives
• Increased awareness / brand recognition with future
tourists
Our services
have been used by many tourist attractions, hotels and tour
companies with their multilingual marketing requirements.
Our translated guides can be found in such places as Windsor
Castle and St. Paul's Cathedral and we have many long term
contracts working as technical language partners for tour
magazines and hotels.
Please
contact
us today for greater details.
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